Rockwell Scharer, Founder of DropKey® Receives Edison Award for Best Digital Product Innovation (2019)

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Santa Monica, CA – April 2, 2019 – DropKey® Studio in a Bag inventor Rockwell Scharer received an Edison Award for Best Digital Product Innovation (2019), named after Thomas Alva Edison, which recognizes and honors the world’s best in innovators and innovations. The Edison Awards were announced at the Edison Awards Gala held Thursday, April 4, 2019 in New York City.

Mr. Scharer was nominated for the prize in 2018 for his work in developing the MediaBook® and DropKey® Studio in a Bag® technology, creating the prototype that required years to develop with an Academy and Emmy Award-winning team. The innovation led to the creation of the Mobile Content Capture market (MCC) that will change the landscape of YouTube, Journalism, Education, eSports, Advertising and brand engagement, Gaming, social media posting, and content creation.

All nominations were reviewed by the Edison Awards Steering Committee and the final ballot sent to an independent judging panel. The judging panel was comprised of more than 3,000 professionals from the fields of product development, design, engineering, science, marketing and education, including professional organizations representing a wide variety of industries and disciplines.

About DropKey®

DropKey is a Consumer-friendly Chroma key background  replacement app with video file storage and assembly in the cloud, the state of the art green screen tech on smartphones.

Founder and CEO Rockwell Scharer solved a difficult physics problem in light to invent a pop-up, inflatable studio with bright lights and pro audio to make push-button perfect live background replacement on smart devices with no rotoscoping or post-production. All professional content creators use Chroma key background replacement, and when you put that ability on 2 billion smart devices, you have a revolution. Now millennials and pros can purchase the DropKey Pop-up Studio in a Bag with the free DropKey app and can have their own Hollywood studio in their second bedroom for a few hundred bucks. The DropKey app, when paired with the new DropKey Studio In A Bag produces crisp, HD live background replacement on smartphones without rotoscoping or post-production required. Founder Scharer invented the pop-up Studio-in-a-Bag with bright lights, pro audio, and is collapsible and flight-ready with no free-standing lights, no post-production and no lighting decisions to make.

In addition, DropKey, Inc. has developed and received worldwide patent protection to license mobile applications and manufacture the first portable, Flight-Ready HD Studio-In-A-Bag, creating full HD background replacement on Tablets and Smartphones. According to Scharer, CEO of DropKey, Inc., “We saw a very big niche in TV 3.0 where unscripted TV Producers can significantly increase their revenue streams by using DropKey remotely to control the narrative storytelling after shooting, revolutionizing content creation on the mobile platform to make network quality television shows. Users will be able to make their own Lord of The Rings at home using professionally shot backgrounds and available on Mediabook.tv.  Steven Spielberg and J.J. Abrams will find proteges and farm talent across the globe, and TV News will change as we know it.

DropKey Pop-up Studios will be marketed to Consumers and Professionals starting at $499 (40% off reg. $829) for the Pop-up Studio in a Bag Classic at www.tvstudioinabag.com or www.dropkey.com.

Elon Musk and Astro Teller were former winners of the Edison Award (2014, 2017).

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