Edison Award for Best Digital Product Innovation (2019)

Rockwell Scharer III

Buy the new album from Diesel Cafe (featuring Rockwell Scharer) here!

About Rockwell Scharer

Rockwell Scharer is an innovative digital media entrepreneur and pioneer in live, mobile Chroma key background replacement on smart devices. An expert in Mobile Software Project Management, crowdsourcing for branded entertainment, mobile content acquisition, licensing, Media Asset Managment and cross-platform media distribution. Scharer is the inventor of the inflatable DropKey® Pop-up Studio In A Bag® line of products, which paired with the DropKey Chroma key camera app via Wi-Fi, will revolutionize content creation on smart devices. Scharer recruited an Academy, Emmy and Edison Award-wining team to develop technology that effectively Consumerizes live, HD green-screen background replacement on smart devices.  What does this mean?  It’s the math: All professional content creators use green-screen technology to create crisp, perfect HD background replacement, a laborious, costly process. When DropKey launches push-button perfect live Chroma key on smartphones using the DropKey pop-up inflatable airframe — amateurs will always gravitate toward quality (720 vs 1080).  The DropKey Team believes this technology will become a revolution in content creation. Scharer received the Platinum Thomas Alva Edison Award for Best Digital Product Innovation for DropKey Technology (2019).

As Founder and Chief Executive Officer, Scharer recruited Richard Mall, an Academy award winner who understood the implications of Consumerizing Chroma key and was  immediately onboard.  Scharer won a prestigious Wilson Sonsini Entrepreneur Grant early on for his work with DropKey Technology.  During his career Scharer gained experience as a coder, a recording artist, published author and three-time serial entrepreneur. He’s considered a disruptive media pirate.

Besides his professional recording career, Scharer served as Founder and President of Diversified Telcom, Inc., a software engineering firm with solid Fortune 500 M&A experience. As a Consultant and IT Architect, Scharer built the cost-tracking systems for the Space Shuttle (Rockwell International), implemented the cost-tracking system for motion pictures at Paramount Pictures, and successfully merged NYU Medical Center with Mt. Sinai Hospital onto the Y2k platform from 1995-2001, which resulted in the largest hospital IT system in the world.  Scharer is also a pop music artist and producer-engineer with a top-forty single and three albums. An award-winning screenwriter and novelist, the technology futurist invented the DropKey inflatable Pop-up Studio In A Bag  Technology.  A pioneer in new media, Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance.

Scharer’s strong creative endeavors and business acumen led to his early examination of the billion dollar Mobile Content Capture (MCC) market, where he invented tools for the future of video content creation, and then founded DropKey to monetize his inventions and provide better educational tools for journalists and media producers all over the world. DropKey® is the culmination of Scharer’s dream to make the world smarter and better, using technology to serve the Humanities. 



Walt Disney Studios – (2019 – Present) Program Manager responsible for Change Management and Business Continuity for the global Vista M&A Project to facilitate the acquisition of Twenty-First Century Fox by The Walt Disney Company. Responsible for production HCM TFCF Workday support. Responsible for making sure the acquisition retained Business Continuity while researching the Business Impacts of current and alternate strategic planning. (Consultant for Accenture)

Live Nation Entertainment – 2017 – 2019

Senior Program Manager managing software development teams supporting 91 live venues around the world.  responsible for Global Software Technologies at LiveNation IT In Hollywood -managing software development innovations at 91 venues across the United States and Canada, building and expanding live event software to reach over 52 countries.

Led and coordinated the implementation of financial applications including Concur and SAP interfaces, executive reporting utilizing Business Objects and Premier Insight with partner sponsors, and managing IT solutions for business and IT groups. Key leader with the goal of transforming the IT group to a mature Solutions Management PMO with best practices, reducing time to fulfill goals and key objectives, increasing operational efficiencies and time to market.

DropKey, Inc. 2017 – Present

Responsible for the research and development of the DropKey® Camera App paired with the inflatable Studio in a Bag®, leading a twelve-person team of Academy and Emmy award-winning experts (offshore and domestic) to create smart app tools that produce HD broadcast quality video content with live background replacement on iPhones, iPads, and Android smart devices without post-production, then distributing video on the mobile platform using the best CDN on the market. Flushed out new hardware and software product line to monetize the brand new Mobile Content Capture (MCC) market. Managed several projects at once, increasing shareholder value and negotiating talent and contracts. Responsible for managing data integration, consumer behavior analytics and cloud migration.

Certfied Scrum Master (CSM)
Certfied Scrum Product Owner (CSPO)
Product Manager / Mobile Application Architect / Senior IT Project Manager 
Created M.A.S.S. (Media Audition Submission System on smart devices, patents-pending)
Created MCC Market (Mobile Content Capture)
Chief Product Designer, Internet of Things Technology

Scharer is the Founder and Inventor of the DropKey® App, the DropKey inflatable Studio In A Bag, and the CamBot Telepresence Lighting Robot
Mobile Application Developer and Project Manager (Agile, UX/UI)
Founder of M.C.C. (Mobile Content Capture) market.

NBC Universal, LLC – 2016-2017

Senior Project / Product Manager for NBC Universal managing three high profile projects for Solutions Management, including managing vendors and cross-functional project teams with budget and timeline responsibilities.

• Contract Consultant Senior Program/Project Manager for NBC Universal Unified Communications 
• Created infrastructure work plans in MS Project for a Data Center Exit and migration to a different physical Data Center
• Led Solutions Delivery team to analyze risks and their impact on timeline to create and execute project plans using SharePoint Dashboard for multiple application and network projects
• Managed vendors and cross-functional project teams with respect to schedules and milestones
• Managed three large Projects, SumTotal (HR), PageUp (HR), and OmniTicket
• Resolved and/or escalated issues in a timely manner
• Mitigated Project conflicts using Agile Methodology (acted as Scrum Product Owner and Scrum Master)
• Effectively worked on multiple projects and proactively communicated relevant project information to all stakeholders
• Updated senior management on project and work status
• Collaborated with product management, design, and technical development teams
• Planned for upcoming work and collaborated with the team on resource needs 

Diversified Telcom Consulting Services, Inc. 2000 – 2014

Assisted in designing the cost-tracking systems for the Space Shuttle (Rockwell Int’l), merged Mt. Sinai and NYU Medical Center onto the Y2K platform, and 25 other Fortune 100 Technical Consulting Assignments. Also specialized as a Technical Architecture Liason between the CEO and the respective CFOs and CTOs.  Consultant and IT Project manager for twenty-five full life-cycle implementations and integrations of media and financial software for large and small companies.  Scharer was the Chief Architect of the Capital Projects system for the Space Shuttle (Rockwell International) and the 
Chief Architect of the Capital Projects system at Paramount Pictures


College of Business Bachelor of Science in Finance

Creative Writing Master’s Mentorship


Rockwell Scharer III, Founder of DropKey®, Inc. Receives Edison Award for Best Digital Product Innovation (2019).

Santa Monica, CA – Apr. 7, 2019 – Inventor and DropKey® Founder Rockwell Scharer has received an Edison Award for Best Digital Product Innovation at the 2019 Edison Awards in New York City at the New York Academy of Arts and Sciences. The Award, named after Thomas Alva Edison, recognizes and honors the world’s best of the best innovators and innovations 

Mr. Scharer was nominated for the prize for his work in developing MediaBook® and DropKey® Studio in a Bag® technology, creating the Mobile Content Creation (MCC) market. The airframe prototype required years to develop with an Academy and Emmy Award-winning team.

The Edison Awards judging panel was comprised of more than 3,000 professionals from the fields of product development, design, engineering, science, marketing and education, including professional organizations representing a wide variety of industries and disciplines.

Elon Musk and Astro Teller were former winners of the Edison Award (2014, 2017)

About DropKey®

DropKey is a Consumer-friendly Chroma key background replacement app with video file storage and assembly in the cloud, the state of the art green screen tech on smartphones.

Founder and CEO Rockwell Scharer solved a difficult physics problem in lighting and invented a pop-up, inflatable studio with bright lights and portability to make push-button perfect live background replacement on smart devices without post-production. 100% of professional content creators use Chroma key background replacement, and when you put that ability on 2 billion smart devices, you have a revolution. Now kids and pros (8-25) can purchase Pop-up Studios with the free DropKey app and can have the Daily Show set in their second bedroom for a few hundred bucks. The DropKey app, when paired with the new DropKey Studio In A Bag produces crisp, HD live background replacement on smartphones without rotoscoping or post-production required. The pop-up Studio-In-A-Bag with brilliant lights, wireless earbud mics, and is collapsible and flight-ready with no free-standing lights, no post-production and no lighting decisions to make. DropKey, Inc. has developed and received PCT patent protection to license mobile applications and manufacture the first portable, Flight-Ready HD Studio-In-A-Bag, creating full HD background replacement on Tablets and Smartphones. According to Rockwell Scharer, CEO of DropKey, Inc., “We saw a very big niche in content creation where content producers can significantly increase their revenue streams on the mobile platform. Users will be able to make Lord of The Rings at home using professionally shot backgrounds and purchased on Mediabook.tv, Steven Spielberg and J.J. Abrams will find proteges and farm talent across the globe, and Online News broadcasting will change forever as we know it. Our developers discover new applications every day for this new advanced portal, resulting in significant, scaleable billion-dollar industries. Due to advances in the robust processing power of tablets and smartphones, along with the confluence of Cloud technology and Cloudmining for Advertisers, DropKey, Inc.a has set the bar for making sophisticated HD content at home or on the road creating tens of thousands of jobs in America overnight. DropKey, Inc. has created a hearty, collapsible Professional Sound and Lighting portal optimized for Tablets and Smartphones with HD background replacement, and will be marketed to Consumers and Professionals from $599 (consumer version) and $1499 (pro version)  at www.dropkey.com and www.tvstudioinabag.com


 *The above companies are current or past clients. They do not necessarily endorse DropKey or its products or services.    

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