(on left: Edison Award Recipient Rockwell Scharer, on right: Academy Award winner Richard Mall)

Rockwell Scharer is 5x-exited entrepreneur and innovative digital media pioneer in camera and lighting technology. He’s the inventor of the Be Anywhere real-time camera application and the Be Anywhere line of portable personal blue-screen studios with lighting built-in.  He’s the founder of MediaBook, a company that delivers live, real-time Chroma key video background replacement for content creators using smart devices. Lighting is a core challenge for content creators, so Scharer invented the Be Anywhere Pop-up Studios® with lighting built-in, which solves the lighting problem all creators face. He recruited an Academy and Emmy award winning team and developed an entire software-as-a-service ecosystem including MediaBook.TV, an eCommerce library of curated video clips used as green screen backgrounds. The searchable, location-based video clips empower all content creators to shoot “on location” at home or office, no experience or post-production required using smart devices. The Be Anywhere line of Pop-up Studios pair via Wi-Fi with the AI-enabled mobile camera application where users can perform live, real-time “location shooting at home or office”. MediaBook is revolutionizing the $250Bn creator economy according to Forbes. Scharer received  the Thomas A. Edison Award for Best Digital Innovation in Media.

Scharer is a top-40 recording artist and in March of 2025 the Best of Diesel Cafe (feat. Rockwell Scharer) album was released with 23 re-mastered songs released by Franchise Records, receiving the Hitmakers TV Show award for Best Compilation album.

As a 5x-exited serial entrepreneur, Scharer recruited an Academy and Emmy Award-winning team to develop the MediaBook content creator platform, effectively Consumerizing broadcast quality real-time background replacement on smart devices without the need for editors, big budget, crew, or experience required.