Rockwell Scharer III
Thomas A. Edison Award Recipient-Best Digital Innovation in Media | Ex-Disney Executive | NBC Universal | Viacom | Accenture | Paramount Pictures | Live Nation | Author | Investor | Top-40 Recording Artist
About
(top left: Edison Award Recipient Rockwell Scharer, on lower right: Academy Award winner Richard Mall)
Rockwell Scharer is an entrepreneur and innovative pioneer in camera and lighting technology. He’s the inventor of the Be Anywhere real-time background replacement camera application and the Be Anywhere line of portable personal blue-screen studios with lighting built-in. He’s the founder of MediaBook, a company that delivers live, real-time Chroma key video background replacement for content creators using smart devices. Lighting is a core challenge for content creators, so Scharer invented the Be Anywhere Pop-up Studios® with lighting built-in, which solves the lighting problem all creators face. He recruited an Academy and Emmy award winning team and developed an entire Video-Creator-as-a-Service ecosystem including MediaBook.TV, an eCommerce library of curated video clips used as blue screen backgrounds. The searchable, location-based video clips empower all content creators to shoot “on location” at home or office, no experience or post-production required using smart devices. The Be Anywhere line of Pop-up Studios pair via Wi-Fi with the AI-enabled mobile camera application where users can shoot “on location” without leaving the home or office. MediaBook is set to revolutionize the $250Bn creator economy according to Forbes. Scharer received a Thomas A. Edison Award for Best Digital Innovation in Media for the MediaBook platform.
Scharer is a top-40 recording artist and in 2025 the Best of Diesel Cafe (feat. Rockwell Scharer) album was released with 23 re-mastered songs released by Franchise Records, receiving the Hitmakers TV Show award for Best Compilation album.
A pioneer in new media, Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance with post-graduate work at UCLA with a Masters Mentorship in Creative Writing. Scharer published two books, Thornwillow: The Story of Young Santa and My Letter to Emily. All books and music can be purchased on all streaming re-sellers like Apple Music and Amazon.
recent news
April 8, 2024 (Las Vegas, NV) – Rocky Scharer with Venture Capitalist Dennis Taibl amd Chief Product Officer Sergio Verdu at NAB 2025.
Resume
Experience
Scharer is founder and Chief Executive Officer of MediaBook, inc., responsible for the research and development of real-time Chroma key background replacement SaaS on mobile devices. Recruiting a twenty person team of Academy, Emmy and Edison award-winning experts are building next-generation tools including the future of television content production made from smart devices. Stealth Co is pioneering the Consumerization of real-time Chroma key background replacement on smart devices, which enables all content creators to do “location shooting at home or on the road” with no experience or post-production required with SaaS features to assist amateurs and professionals.
Walt Disney Studios – (2019 – 2020)
Live Nation Entertainment – 2017 – 2019
President, Senior Portfolio Manager
Diversified Telcom Consulting Services, Inc. 2000 – 2014
Assisted in designing the cost-tracking systems for the Space Shuttle (Rockwell Int’l), merged Mt. Sinai and NYU Medical Center onto the Y2K platform, and 25 other Fortune 100 Technical Consulting Assignments. Also specialized as a Technical Architecture Liason between the CEO and the respective CFOs and CTOs. Consultant and IT Project manager for twenty-five full life-cycle implementations and integrations of media and financial software for large and small companies. Scharer was the Chief Architect of the Capital Projects system for the Space Shuttle (Rockwell International) and the
Chief Architect of the Capital Projects system at Paramount Pictures
Education
College of Business Bachelor of Science in Finance
Clients
