Rockwell Scharer III

*Thomas A. Edison Award Recipient-Best Digital Innovation in Media*        Ex-Disney Executive, NBC Universal, Viacom, Paramount Pictures, Live Nation | Author | Inventor | Top-40 Recording Artist

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About

(on left: Edison Award Recipient Rockwell Scharer, on right: Academy Award winner Richard Mall)

Rockwell Scharer is 5x-exited entrepreneur and innovative digital media pioneer in camera and lighting technology. He’s the inventor of the Be Anywhere real-time camera application and the Be Anywhere line of portable personal blue-screen studios with lighting built-in.  He’s the founder of MediaBook, a company that delivers live, real-time Chroma key video background replacement for content creators using smart devices. Lighting is a core challenge for content creators, so Scharer invented the Be Anywhere Pop-up Studios® with lighting built-in, which solves the lighting problem all creators face. He recruited an Academy and Emmy award winning team and developed an entire software-as-a-service ecosystem including MediaBook.TV, an eCommerce library of curated video clips used as green screen backgrounds. The searchable, location-based video clips empower all content creators to shoot “on location” at home or office, no experience or post-production required using smart devices. The Be Anywhere line of Pop-up Studios pair via Wi-Fi with the AI-enabled mobile camera application where users can perform live, real-time “location shooting at home or office”. MediaBook is revolutionizing the $250Bn creator economy according to Forbes. Scharer received  the Thomas A. Edison Award for Best Digital Innovation in Media.

Scharer is a top-40 recording artist and in March of 2025 the Best of Diesel Cafe (feat. Rockwell Scharer) album was released with 23 re-mastered songs released by Franchise Records, receiving the Hitmakers TV Show award for Best Compilation album.

As a 5x-exited serial entrepreneur, Scharer recruited an Academy and Emmy Award-winning team to develop the MediaBook content creator platform, effectively Consumerizing broadcast quality real-time background replacement on smart devices without the need for editors, big budget, crew, or experience required.

Besides his professional recording career, Scharer served as Founder and President of Diversified Telcom, Inc., a software engineering firm with solid Fortune 500 M&A experience. As a Consultant and IT Architect, Scharer was on the team that built the Space Shuttle for Rockwell International, implemented the cost-tracking system for motion pictures for Paramount Pictures Creative Affairs, and successfully merged NYU Medical Center with Mt. Sinai Hospital onto the Y2k platform, resulting in the largest hospital IT system in the world.

A pioneer in new media, Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance with post-graduate work at UCLA with a Masters Mentorship in Creative Writing. Scharer published two books, Thornwillow: The Story of Young Santa and My Letter to Emily. All books and music can be purchased on this site in addition to Amazon, Apple Music, Spotify, Google Play, Tidal, Pandora, Deezer, and Napster.

recent news

April 8, 2025 (Las Vegas, NV) –  Rocky Scharer with Venture Capitalist and advisor Dennis Taibl, and Chief Product Officer Sergio Verdu attend NAB 2025. MediaBook has recently received global distribution for its SaaS, Pop-up Studios and real-time Chroma key background replacement camera app that delivers “location shooting at home or office”, no experience or post-production required.

Nov 5, 2022, (Santa Monica, CA) – Mediabook, Inc has launched its innovative Be Anywhere Pop-up Studio™ line of products and camera app. The Be Anywhere  inflatable and robotic Pop-up Studios are a new phenomenon that is set to overtake the Youtube content creator economy by establishing a foothold in the turnkey personal media studio marketplace, designed to be the go-to broadcast quality camera app with millions of video clip loops for b-roll backgrounds that will make it super easy for creators to shoot videos with bright lights and to “be anywhere” you want.

Resume

Experience

Scharer is founder and Chief Executive Officer of MediaBook, inc., responsible for the research and development of real-time Chroma key background replacement SaaS on mobile devices.  Recruiting a twenty person team of Academy, Emmy and Edison award-winning experts are building next-generation tools including the future of television content production made from smart devices. Stealth Co is pioneering the Consumerization of real-time Chroma key background replacement on smart devices, which enables all content creators to do “location shooting at home or on the road” with no experience or post-production required with SaaS features to assist amateurs and professionals.

Walt Disney Studios – (2019 – 2020)

President, Senior Portfolio Manager
Diversified Telcom Consulting Services, Inc. 2000 – 2014
Assisted in designing the cost-tracking systems for the Space Shuttle (Rockwell Int’l), merged Mt. Sinai and NYU Medical Center onto the Y2K platform, and 25 other Fortune 100 Technical Consulting Assignments. Also specialized as a Technical Architecture Liason between the CEO and the respective CFOs and CTOs. Consultant and IT Project manager for twenty-five full life-cycle implementations and integrations of media and financial software for large and small companies. Scharer was the Chief Architect of the Capital Projects system for the Space Shuttle (Rockwell International) and the
Chief Architect of the Capital Projects system at Paramount Pictures

Education

College of Business Bachelor of Science in Finance

Clients

*The below companies are current or past clients. They do not necessarily endorse products or services.

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