(top left: Edison Award Recipient Rockwell Scharer, on lower right: Academy Award winner Richard Mall)

Rockwell Scharer is an entrepreneur and innovative pioneer in camera and lighting technology. He’s the inventor of the Be Anywhere real-time background replacement camera application and the Be Anywhere line of portable personal blue-screen studios with lighting built-in.  He’s the founder of MediaBook, a company that delivers live, real-time Chroma key video background replacement for content creators using smart devices. Lighting is a core challenge for content creators, so Scharer invented the Be Anywhere Pop-up Studios® with lighting built-in, which solves the lighting problem all creators face.

Scharer recruited an Academy and Emmy award winning team and developed an entire Video-Creator-as-a-Service ecosystem including MediaBook.TV, an eCommerce library of curated video clips used as blue screen backgrounds. The GenAI-enabled location-based video clips at MediaBook.TV empower all content creators to obtain their locations instantly and shoot “on location” at home or office, no experience or post-production required using smart devices.

MediaBook’s Be Anywhere line of Pop-up Studios pair via Wi-Fi with the AI-enabled Be Anywhere mobile camera application where users can shoot “on location”, no crew or post-production required.  MediaBook is set to  revolutionize the $250Bn creator economy according to Forbes. Scharer received the Thomas A. Edison Award for Best Digital Innovation in Media for the MediaBook platform.

A top-40 recording artist, Franchise Records released the Best of Diesel Cafe (feat. Rockwell Scharer) album receiving the Hitmakers TV Show award for Best Compilation Album of 2025.