Rockwell Scharer III

Thomas A. Edison Award Recipient-Best Digital Innovation in Media | Ex-Disney Executive | NBC Universal | Viacom |  Accenture | Paramount Pictures | Live Nation | Author | Investor | Top-40 Recording Artist

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About

(top left: Edison Award Recipient Rockwell Scharer, on lower right: Academy Award winner Richard Mall)

Rockwell Scharer is an entrepreneur and innovative pioneer in camera and lighting technology. He’s the inventor of the Be Anywhere real-time background replacement camera application and the Be Anywhere line of portable personal blue-screen studios with lighting built-in.  He’s the founder of MediaBook, a company that delivers live, real-time Chroma key video background replacement for content creators using smart devices. Lighting is a core challenge for content creators, so Scharer invented the Be Anywhere Pop-up Studios® with lighting built-in, which solves the lighting problem all creators face.

Scharer recruited an Academy and Emmy award winning team and developed an entire Video-Creator-as-a-Service ecosystem including MediaBook.TV, an eCommerce library of curated video clips used as blue screen backgrounds. The GenAI-enabled location-based video clips at MediaBook.TV empower all content creators to obtain their locations instantly and shoot “on location” at home or office, no experience or post-production required using smart devices.

MediaBook’s Be Anywhere line of Pop-up Studios pair via Wi-Fi with the AI-enabled Be Anywhere mobile camera application where users can shoot “on location”, no crew or post-production required.  MediaBook is set to  revolutionize the $250Bn creator economy according to Forbes. Scharer received the Thomas A. Edison Award for Best Digital Innovation in Media for the MediaBook platform.

A top-40 recording artist, Franchise Records released the Best of Diesel Cafe (feat. Rockwell Scharer) album receiving the Hitmakers TV Show award for Best Compilation Album of 2025.

A pioneer in new media, Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance with post-graduate work at UCLA with a Masters Mentorship in Creative Writing. Scharer published two books, Thornwillow: The Story of Young Santa and My Letter to Emily. All books and music can be purchased on all streaming re-sellers like Apple Music and Amazon.

recent news

April 8, 2024 (Las Vegas, NV) –  Rocky Scharer with Venture Capitalist Dennis Taibl amd Chief Product Officer Sergio Verdu at NAB 2025. 

Resume

Experience

Scharer is founder and Chief Executive Officer of MediaBook, inc., a Video-Creator-as-a-Service platform for content creators including the Be Anywhere line of portable blue screen studios with lighting built-in and a smart camera app that performs real-time Chroma key background replacement. Scharer recruited an Academy and Emmy award-winning team who are building next-generation tools for the Future of Work using GenAI to create production briefs and photorealistic blue screen backgrounds empowering users to shoot “on location” without leaving the house, no experience, crew or post-production required. Several SaaS mobile applications including Unity and Unreal Engine technology are currently being developed for use with the Be Anywhere Pop-up Studios. 

Walt Disney Studios – (2019 – 2020)

President, Senior Portfolio Manager
Diversified Telcom Consulting Services, Inc. 2000 – 2014
Assisted in designing the cost-tracking systems for the Space Shuttle (Rockwell Int’l), merged Mt. Sinai and NYU Medical Center onto the Y2K platform, and 25 other Fortune 100 Technical Consulting Assignments. Also specialized as a Technical Architecture Liason between the CEO and the respective CFOs and CTOs. Consultant and IT Project manager for twenty-five full life-cycle implementations and integrations of media and financial software for large and small companies. Scharer was the Chief Architect of the Capital Projects system for the Space Shuttle (Rockwell International) and the
Chief Architect of the Capital Projects system at Paramount Pictures

Education

College of Business Bachelor of Science in Finance

Clients

*The below companies are current or past clients. They do not necessarily endorse products or services.

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