Rockwell Scharer III
*Thomas A. Edison Award Recipient-Best Digital Innovation in Media* Ex-Disney Executive, NBC Universal, Viacom, Paramount Pictures, Live Nation | Author | Inventor | Top-40 Recording Artist
About
(Rockwell Scharer, Richard Mall, Academy Award-winner)
Rockwell Scharer is 5x-exited entrepreneur and innovative digital media pioneer in camera and lighting technology. He’s the inventor of the Be Anywhere real-time camera application and the Be Anywhere line of portable personal blue-screen studios with lighting built-in. He’s the founder of MediaBook, a company that delivers live, real-time Chroma key video background replacement for content creators using smart devices. Lighting is a core challenge for content creators, so Scharer invented the Be Anywhere Pop-up Studios® which solve the lighting problem creators face with three-dimensional lighting structures. He recruited an Academy and Emmy award winning team and developed an entire software-as-a-service ecosystem including MediaBook.tv, an eCommerce library of curated video clips used as green screen backgrounds. The searchable, location-based video clips empower all content creators to shoot “on location” at home or office, no experience or post-production required using smart devices. The Be Anywhere line of Pop-up Studios pair via Wi-Fi with the AI-enabled mobile camera application where users can perform live, real-time “location shooting at home or office”. MediaBook is revolutionizing the $250Bn creator economy according to Forbes. Scharer received the Thomas A. Edison Award for Best Digital Innovation in Media.
Scharer is a top-40 recording artist and in March of 2025 the Best of Diesel Cafe (feat. Rockwell Scharer) album was released with 23 re-mastered songs from Franchise Records, receiving the Hitmakers TV Show award for Best Compilation album.
As a 5x-exited serial entrepreneur, hHe recruited an Academy and Emmy Award-winning team to develop the MediaBook content creator platform, effectively Consumerizing broadcast quality real-time background replacement on smart devices without any post-production or experience required.
Besides his professional recording career, Scharer served as Founder and President of Diversified Telcom, Inc., a software engineering firm with solid Fortune 500 M&A experience. As a Consultant and IT Architect, Scharer was on the team that built the Space Shuttle for Rockwell International, implemented the cost-tracking system for motion pictures for Paramount Pictures Creative Affairs, and successfully merged NYU Medical Center with Mt. Sinai Hospital onto the Y2k platform, resulting in the largest hospital IT system in the world.
As a recording artist Scharer released four pop music albums as a producer, songwriter, singer and engineer with a top-forty single in 1996. An award-winning screenwriter and novelist, the technology futurist invented the Be Anywhere Pop-up Studios technology with MediaBook, a turnkey ecosystem for content creators. A pioneer in new media, Scharer is a graduate of the University of Oregon’s Charles Lundquist School of Business with a B.S. in Finance with post-graduate work at UCLA with a Masters Mentorship in Creative Writing. Scharer published two books, Thornwillow: The Story of Young Santa and My Letter to Emily. All books and music can be purchased on this site in addition to Amazon, Apple Music, Spotify, Google Play, Tidal, Pandora, Deezer, and Napster.
Scharer’s strong creative endeavors and business acumen led to his early examination of the billion-dollar Mobile Content Capture (MCC) market where he solved a difficult physics problem in light to develop the world’s first Video-Creator-as-a-Service platform to deliver broadcast quality commercials, ads and music videos with portable studios that have lighting built-in. The Be Anywhere line suite of software and Pop-up Studios empower creators to shoot “on location” without leaving the house. Scharer founded MediaBook®, inc. to monetize his inventions with SaaS to provide better creator tools for journalists, educators, students, corporations and media producers all over the world. The Be Anywhere platform is the culmination of Scharer’s mission to democratize content creation for everyone.
recent news
April 8, 2025 (Las Vegas, NV) – Rocky Scharer with Venture Capitalist and advisor Dennis Taibl, and Chief Product Officer Sergio Verdu attend NAB 2025. MediaBook has recently received global distribution for its SaaS, Pop-up Studios and real-time Chroma key background replacement camera app that delivers “location shooting at home or office”, no experience or post-production required.
Nov 5, 2022, (Santa Monica, CA) – Mediabook, Inc has launched its innovative Be Anywhere Pop-up Studio™ line of products and camera app. The Be Anywhere inflatable and robotic Pop-up Studios are a new phenomenon that is set to overtake the Youtube content creator economy by establishing a foothold in the turnkey personal media studio marketplace, designed to be the go-to broadcast quality camera app with millions of video clip loops for b-roll backgrounds that will make it super easy for creators to shoot videos with bright lights and to “be anywhere” you want.
Resume
Experience
Scharer is founder and Chief Executive Officer of MediaBook, inc., responsible for the research and development of real-time Chroma key background replacement SaaS on mobile devices. Recruiting a twenty person team of Academy, Emmy and Edison award-winning experts are building next-generation tools including the future of television content production made from smart devices. Stealth Co is pioneering the Consumerization of real-time Chroma key background replacement on smart devices, which enables all content creators to do “location shooting at home or on the road” with no experience or post-production required with SaaS features to assist amateurs and professionals.
Walt Disney Studios – (2019 – 2020)
Live Nation Entertainment – 2017 – 2019
President, Senior Portfolio Manager
Diversified Telcom Consulting Services, Inc. 2000 – 2014
Assisted in designing the cost-tracking systems for the Space Shuttle (Rockwell Int’l), merged Mt. Sinai and NYU Medical Center onto the Y2K platform, and 25 other Fortune 100 Technical Consulting Assignments. Also specialized as a Technical Architecture Liason between the CEO and the respective CFOs and CTOs. Consultant and IT Project manager for twenty-five full life-cycle implementations and integrations of media and financial software for large and small companies. Scharer was the Chief Architect of the Capital Projects system for the Space Shuttle (Rockwell International) and the
Chief Architect of the Capital Projects system at Paramount Pictures
Education
College of Business Bachelor of Science in Finance
Clients
